The new Beyond Fried Chicken will be available at every KFC location, so check the KFC app or KFC.com to make sure supplies are still available. We don’t think that plant-based is a fad, we think that’s something that’s going to continue to grow over time.” We envision this trend to continue to grow. Younger people tend to be the ones that want to eat more plant-based. I eat plant-based hamburgers at home now because I think they’re as good as the regular burger. “Over 90 percent of people who buy Beyond in the grocery store are also eating animal proteins. “A lot of people think plant-based is about vegan or vegetarian,” Hochman told Bloomberg.
Recently, The Good Food Institute found that about a third of consumers consider themselves “ mostly vegetarian,” meaning that food giants like KFC can target the flexitarian by providing new options.
The new plant-based chicken tenders will be marketed towards all KFC customers, not just the vegan or vegetarian clientele. With the plant-based market projected to rise 451 percent over the next decade, the fast-food company intends to capitalize on the success. KFC is working to adapt to a changing market as consumers’ tastebuds have shifted towards plant-based foods. “We are truly thrilled to make it available to consumers nationwide.” “We couldn’t be prouder to partner with KFC to offer a best-in-class product that not only delivers the delicious experience consumers expect from this iconic chain but also provides the added benefits of plant-based meat,” Founder and CEO of Beyond Meat Ethan Brown said. The new plant-based item alongside its distribution range is an unprecedented accomplishment by both KFC and Beyond. Koshy will walk the “Magic Chicken Carpet” to reveal the new plant-based chicken. The two companies also enlisted actress and producer Liza Koshy to lead the “Kentucky Fried Miracle” campaign, promoting the launch of Beyond Fried Chicken. Now, consumers will experience what the company calls a “Kentucky Fried Miracle.” The company worked closely with executives from the fast-food branches to develop plant-based meat that would eventually hit the storefronts nationwide. Alongside KFC, Beyond’s partnership extended to Pizza Hut and Taco Bell. “And now over two years later we can say, ‘mission accomplished.’”īeyond extended the partnership with KFC’s parent company Yum! Brands early last year, working to develop new forms of plant-based protein fit for foodservice sale.
“The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” President of KFC U.S Kevin Hochman said. The company notes that while the recipes for the chicken and fries are fully vegan, the preparation cannot be guaranteed vegan due to equipment cross-contamination. The prices for the meals will vary by location. The new menu item will also be available as KFC’s inaugural plant-based combo meal complete with the plant-based Secret Recipe Fries and a medium drink. The Beyond Fried Chicken can be ordered as a 6-piece or 12-piece a la carte. The fried chicken chain had first tested their vegan chicken offering with Beyond Meat back in 2019 in Atlanta, then rolled it out to more locations in 2020, and now will offer to the company’s signature fried chicken made from pea protein to everyone, while supplies last. Whether it’s for a dinner date, a bucket to bring home to the whole family, or just a self-care drive-thru experience, the new Beyond Fried Chicken will be available at more than 4,000 KFC locations across the US. The new menu item, made with Beyond Meat, will show up at a KFC near you on Monday, January 10th. Get excited fried chicken lovers: Kentucky Fried Chicken (KFC) is finally serving up vegan tenders nationwide.
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