This is tricky because your prop must not obscure any part of the product as it rotates. You may need to prop your product, so it is positioned correctly to the camera. With 360 spin photography, you handle your product and adjust your lights during the product positioning and setup stage. This involves lighting changes and a fair amount of product handling between images. With standard product photography, you take multiple images of your product from different angles and positions. The workflows involved in 360-degree product photography are different than still product photography. Ortery’s 360M product photography turntable. Standard still product photography studio.Īdditionally, you require a 360 turntable. You need the standard product photography setup, including lights, stands, cameras and lenses, computer equipment, and software. The 360 product image production process is referred to as 360-degree product photography or 360 spin photography. How does 360-degree product photography work? 360 image viewer in a browser with controls for the consumer.
#Vr photo format software
When the images are displayed in 360 view software – an application that plays in a browser – they play in sequence, so your customer can rotate and pan around the product and zoom into specific areas. This continues until 24 images have been captured. At each interval, the software triggers the camera shutter to capture an image.įor example, with a 24-frame 360, the software triggers the camera shutter to take image #1, the turntable rotates 15 degrees (360 degrees divided by 24 images) and captures the next image. The 360 photo turntable rotates and stops at specified degree intervals. Software provided by the 360 product photography equipment manufacturer controls the turntable and camera.
#Vr photo format series
How do you take 360-degree product photos?ģ60 product images are a series of still images of a product (24, 36, 72 etc.) photographed in sequence on a specialized 360 photo turntable that rotates on a single plane. What is 360 view software, and do you need it?.What product photography equipment do you need for 360s?.How many individual image frames should you have in your 360s?.Which one is for you – still or 360 product images?.What’s the difference between still and 360 product photography?.What are hemispherical and spherical 3D product images?.Is 3D product photography worth the investment?.What is the difference between 3D and 360 product photography?.How can 360-degree product photography benefit your business?.How does 360-degree product photography work?.How do you take 360-degree product photos?.This article addresses the questions you may have about 360 product photography and about 3D and 360 product images: They do not understand 360 images or the 360-degree product photography process. Your business, like most out there, is probably either considering 360s, experimenting with a few top selling products, or are in full-fledged production.īut businesses like yours have a big problem.
Over the last five years or so, 360 product images have become a popular companion or even an alternative to standard product images. Today, product images remain the dominant digital asset when it comes to selling competitively online.
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